Last updated: June 2025

1. Introduction

WayFina (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share the information you provide when using our website or interacting with our services through our network of input dealers and partners. By using our services or submitting an application, you agree to the terms outlined in this policy.

2. What Information We Collect

We collect personal information necessary to provide and improve our services. This includes your full name, contact details such as phone number and address, identification numbers, and regional information. Additionally, we gather data related to your farm or agricultural business, including the size of your land, the type of crops you grow, and your farming history. Financial details, such as your credit history and payment records, are also collected to assess eligibility for credit. We may also collect data regarding your transactions, orders, and usage patterns on our website, including IP addresses and browser information, to ensure smooth operation and improve user experience.

4. Sharing Your Data

To provide seamless service, we may share your personal and business information with authorized input dealers who assist with local order processing and support. We also collaborate with credit partners, such as banks and lenders, to evaluate and manage financial services extended to you. Agro-input suppliers receive necessary data to ensure timely delivery and accurate tracking of your orders. In some cases, regulatory bodies may require access to your information in accordance with the law. We may engage third-party technology providers to help operate our platform, all bound by strict confidentiality and data protection agreements. Importantly, we do not sell your personal data to any third parties.

3. How We Use Your Data

Your information is used primarily to process product and credit applications, enabling us to evaluate your eligibility through automated systems and credit scoring tools. We also use your data to communicate with you effectively, providing customer support and coordinating with our network of input dealers and suppliers to fulfill your orders. Beyond service delivery, the data helps us improve our platform and develop new features tailored to your needs. We also comply with legal and regulatory requirements by managing your data responsibly.

8. Cookies and Tracking

Our website uses cookies to enhance your browsing experience and to collect anonymous data about site usage and traffic. These cookies help us understand user behavior and improve functionality. You have control over cookie settings and can manage or disable them via your browser preferences.

7. Data Retention

We retain your information only as long as necessary to provide our services and comply with legal obligations. Once your data is no longer required, we take appropriate steps to securely delete or anonymize it, ensuring your privacy is maintained.

6. Your Rights

You have control over your personal data. At any time, you can request access to the information we hold about you, correct any inaccuracies, or ask for deletion of your data where permitted by law. You also have the right to withdraw your consent to data processing. Should you have any concerns or wish to exercise your rights, you can contact us directly at [email protected].

5. Data Security

Protecting your data is a priority for us. We employ industry-standard security measures, including encrypted communications and secure servers, to prevent unauthorized access. Access to your information is strictly limited to authorized personnel and partners who need it to perform their duties effectively.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we manage your data, please reach out to us at [email protected]. We are committed to addressing your concerns promptly and transparently.

9. Changes to This Policy

This Privacy Policy may be updated occasionally to reflect changes in our practices or legal requirements. Any updates will be posted on this page along with the date of the latest revision.